• HOW TO CREATE A DIGITAL STRATEGY

  • CREATING BRAND LOYALTY

  • INCREASING REVENUE DIGITALLY

A little gift from us to you!

Digitia is a leading digital media agency that specialises in business growth, web design, SEO and digital media. In 2014, 'digital media' and the way in which you build, grow and engage with your audiences is critical to success. We have therefore built this site to help you build your digital media strategy.

WHERE TO START?

THERE ARE THREE STEPS:

1. Research

1. Research

The first step is to research your target market and look at how the competitors are servicing their needs. This section will show you how to complete a market research project.

2. Goals & measures

2. Goals & measures

The next step is to set your goals. What do you want to achieve in 3-6 months? How will you measure your success? It’s critical that you set realistic targets and then review progress monthly.

3. Experience, entice, engage

3. Experience, entice, engage

This final stage is the fun bit! Putting your plan into action to create an experience that entices your audience to engage with you further. Find out how to do this here.

Did you know?

751
Million people access Facebook via mobiles
500
Million users on Twitter
69
% of Pinterest users are female
2014
Is the year mobile browsing will exceed desktop browsing
Source

HERE’S A THOUGHT…

If you throw 1 tennis ball, it is likely the receiver will catch it. If you throw 5 tennis balls, it's unlikely they will catch any! The same applies to marketing: it is better to decide on 1 message and send that out, rather than send out 5 different messages that no-one will catch!

People rarely buy what they need. They buy what they want.

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Three steps

If you work through each simple step in turn you will create a market leading digital media strategy that delivers results in no time.

RESEARCH

Generate an accurate picture of the market and industry, including who you customers are and who your competitors are.

Main elements:
  • Market and industry analysis
  • Competitor analysis
  • Consumer analysis
  • Strategic options generation

GOALS

How to pick the right goals for your brand and prioritise and measure them in a way that gets results. This section includes useful measurement tools you can use for free.

Main elements:
  • SMART objectives
  • Linking goals to business growth
  • Free online measurement tools
  • Example reporting dashboard

ENGAGE

The fun bit: how to physically (or rather ‘digitally’) engage your target market in a way that builds loyalty and leads to future customers.

Main elements:

Would you like some guidance on this?

Contact the team if you'd like some professional help

Inspiring Thoughts

  • There’s no shortage of remarkable ideas, what’s missing is the will to execute them.

    Seth Godin
  • Even if you are on the right track, You’ll get run over if you just sit there

    Will Rogers
  • You must either modify your dreams or magnify your skills.

    Jim Rohn

hello@digitalmediastrategy.co.uk

0191 516 1031

North East, UK

Contact

We'd really love to hear from you so why not drop us an email and we'll get back to you as soon as we can.

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